Macon Phillips

White House New Media

Macon Phillips is a former director of strategy and communications for Washington, D.C.-based Blue State Digital, a private web design firm that eventually became closely tied to the 2008 Barack Obama presidential campaign for whom he worked for as an internet strategist. Phillips had previously worked for Democratic Florida State Senator Rod Smith as a senior strategist during the 2006 Florida gubernatorial election. He had also worked for Ted Kennedy.

He was the Director of New Media for the Presidential transition of Barack Obama and had oversight responsibility for Change.gov. Philips' new media efforts during the 2008 United States presidential election helped raise vast sums of money for the Obama presidential campaign, while his text messaging, online videos and social networking skills led the campaign in many organizational and informational ways. Blue State Digital created and managed Obama’s campaign site, which brought in a million Facebook friends and about $500 million. He is currently director of the White House New Media.

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