Twitter to launch political advertising

There is no doubt that politics are now becoming increasingly virtual. And there is also no doubt that Twitter is playing a major role in this process. Now the platform is about to introduce sponsored political messages:

“We’ve had five years to watch and observe how people are using the platform organically and we know politicians are active on the platform, and we know that consumers enjoy the messages from those politicians,” Twitter’s president of global revenue, Adam Bain, said in an interview.
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This is indeed a good idea for political propaganda, but is it for Twitter? Do you think it will alter its sheer spontaneous nature?

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